The pages, the copy and the search plan behind every practice website
Website design for accountants
(01)Accountancy websites
(02)Service and client type pages
(03)Firm details the rules require
(04)Accountant SEO
[Accountancy practices across the UK]
Website design for accountants, bookkeepers and tax advisers, by an independent studio in East London. Accountant website design at Proxima means a page for each service and each type of client your practice acts for, the firm details the rules require, enquiry forms that ask the right first questions, and accountant SEO so the practice is found for the searches its clients make.
Self assessment, Limited company accounts, Bookkeeping, VAT returns, Payroll, Corporation tax, Making Tax Digital, Accountants for contractors, Accountants for landlords, Accountants for sole traders, Fees, Contact
Self assessmentLimited company accountsBookkeepingVAT returnsPayrollCorporation taxMaking Tax DigitalAccountants for contractorsAccountants for landlordsAccountants for sole tradersFeesContactSelf assessmentLimited company accountsBookkeepingVAT returnsPayrollCorporation taxMaking Tax DigitalAccountants for contractorsAccountants for landlordsAccountants for sole tradersFeesContact
[Note] When HMRC surveyed tax agents outside the professional bodies in 2020, 83% said their clients came by recommendation and 6% said by an internet search. A recommended practice still gets looked up, which is the job the website does.
Design, copy, the firm details the rules require, enquiry forms and accountant SEO are planned together by one person, so the finished website says what the practice does and is found for it.
Designed and built for your firm, its tone and the clients it acts for, rather than adapted from an accountancy theme. The homepage says who the practice is for and what it does in its first screen, because that is what a comparing client reads first.
Designed for your firm
Mobile first
Fast loading
A page for each service you offer
Separate pages for self assessment, limited company accounts, bookkeeping, VAT, payroll, corporation tax and Making Tax Digital, each written for the person who needs that service and for the phrase they type into Google.
Self assessment
Limited companies
Making Tax Digital
A page for each kind of client
Contractors, landlords, limited company directors and sole traders search for an accountant who understands a business like theirs. Each gets its own page, in its own words, with the questions that type of client asks answered on it.
Contractors
Landlords
Sole traders
The firm details the rules require
Your registered name, company number and registered office where the Trading Disclosures Regulations put them, the details the Provision of Services Regulations require, your professional body membership described the way the body allows, and your anti-money-laundering supervisor named.
Trading disclosures
Professional body
AML supervisor
Accountant SEO and local search
Keyword mapped service and client type pages, local SEO for searches such as 'accountants' with your town or borough, a Google Business Profile set up for the office, and schema markup that states where the practice is and what it does.
Keyword mapping
Local SEO
Google Business Profile
Enquiry forms, onboarding and care
Short enquiry forms that ask the right first questions, click to call on every page, links to the client portal or onboarding tool the practice already uses, Core Web Vitals tuned before launch, and a Website Care Plan after it.
A practice website is a set of pages, each with one job. These are the pages most practices need, each written for the client who is looking for it and for the search that brings them there.
Self assessment
Limited company accounts
Bookkeeping
VAT returns
Payroll
Accountants for contractors
Accountants for landlords
Homepage
Accountants for limited companies
Accountants for sole traders
Corporation tax
Making Tax Digital
Key dates
Fees
Contact
Which pages a practice needs depends on its services and its clients, and is settled in the audit at the start of the project. Guides, a team page and a page for each office are added where they earn their place.
The practices these websites are built for
AccountancywebsitesforeverykindofPractice
By ONS count there were 40,615 accountancy businesses in the UK in March 2026 and nine in ten of them employ fewer than ten people. These pages are built for those practices: the sole practitioner, the high street firm and the specialist, not the national network.
One accountant, often working from home or a small office, acting for sole traders, landlords and small companies. The website has to make the practice look established and easy to contact, and say clearly who it is for.
Sole practitioner
Self assessment
Small companies
High street firms
A practice with an office on a high street or in a business park, drawing clients from its own town and the villages around it. Local search matters most: the town belongs in the page titles, and the office needs a Google Business Profile.
Local SEO
Google Business Profile
Town pages
Chartered and certified firms
Firms of ICAEW, ACCA or ICAS members with partners, staff and a wider range of work. The website carries the description and the logo the body permits, profiles for the people clients will deal with, and a page for each service.
ICAEW
ACCA
Partner profiles
Bookkeeping practices
Bookkeepers and AAT licensed members offering bookkeeping, VAT and payroll to small businesses. Websites for bookkeepers explain what is done each month and how the client sends their records, and link to the software the practice uses.
Bookkeeping
VAT and payroll
AAT licensed
Tax specialists
Practices built around one kind of work, such as contractor accounts, landlord tax or company formation. The website goes deep on that work, with the questions those clients ask answered on the page.
Contractor accounts
Landlord tax
Specialist pages
Online practices
Practices that act for clients anywhere and meet them by video. The website carries the whole first conversation: what the service includes, how records are shared, and how to start, with an enquiry form and a booking link.
Video meetings
Onboarding
Booking link
The Proxima build standard
Accountantwebsitedesign,Measuredoneverybuild
Every accountancy website Proxima builds is held to the same standards. They are commitments about the build, not claims about results.
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Performance score target
Lighthouse target for speed, mobile use and accessibility on every practice website.
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Reply time on every enquiry
You hear back from the person doing the work within a day, during the project and after it.
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Specialist on your project
One person plans, designs, writes, builds and optimises the site, and is the person you brief.
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Yours to keep
The website, the domain and the content belong to the practice. Ownership transfers whenever you choose.
What every practice website carries
AccountancywebdesignthatshowswhattherulesRequire
Site footerFooter
Registered name
Your practice name Ltd
Registered in
England and Wales, no. 00000000
Registered office
Your office address and postcode
VAT number
GB 000 0000 00
Professional body
As your body allows it to be described
AML supervisor
Your supervisory body, named
Complaints procedure and insurance details linked
The firm details the rules require
A company must show its registered name, its registered number, where it is registered and its registered office on its website, and every service provider has to make its legal status, contact details, VAT number, professional body where it has one, and insurance details available. They are set out where a client and a regulator expect to find them.
Companies Act 2006, s.82
Registered name on every company website
Trading Disclosures Regulations 2015
Number, place of registration and registered office
Provision of Services Regulations 2009
Legal status, VAT number, professional body, insurance
E-Commerce Regulations 2002
Name, address, email and register details
The dates your clients search for
31JanOnline self assessment return and payment deadline
Clients search for deadlines more than for accountants. A page for each date, kept current, brings them to the practice that answers the question.
31 Jan: Online self assessment return and payment deadline
5 April: The tax year ends; the next one begins on 6 April
6 Apr 2026: Making Tax Digital for Income Tax begins, for income over £50,000
31 Oct: Paper self assessment return deadline
9 months: After the year end, accounts are due at Companies House
One specialist, based in East London
Neda Yavari plans, designs, writes, builds and optimises every practice website herself. The person you brief is the person who does the work.
A 30 minute call by video. You describe the practice, the services it offers, the clients it acts for and the work it wants more of, and you receive a written scope and a fixed figure afterwards.
30 minutes
By video
Written scope
Stage 1 of 4
[Stage 02]
02
Practice and market audit
Your current site, the local search market for each service, the words your clients use for their work and the firm details the rules require are all reviewed. The brief and the page plan come from that review.
Current site
Local search
Page plan
Stage 2 of 4
[Stage 03]
03
Design and build
The website is designed and built for the practice, its tone and its clients. Service and client type pages are written, the firm details are placed where the rules put them, and the enquiry forms and portal links are wired in.
Design
Copy
Firm details
Stage 3 of 4
[Stage 04]
04
Launch and ongoing SEO
Redirects and launch checks protect any rankings the practice already has, every page is checked, and you are shown how to edit the site. Monthly accountant SEO and care plans are available when you want them.
Redirects
Launch checks
Walkthrough
Stage 4 of 4
Web design packages and what they include
Practice website packages, Quoted on enquiry
Presence
3 to 4 weeks
Best for: For owner-run businesses that need a sharp, professional website to win first enquiries and earn trust on first click.
What’s included
Bespoke web design & development
Mobile & tablet responsive design
SEO foundational setup
Up to 5 pages
2 rounds of revisions
1 week post-launch support
Not included
SEO-optimised copywriting
Blog integration
Google Business Profile setup
Performance & Core Web Vitals optimisation
GA4 & Google Search Console setup
Google Business Profile optimisation
SEO reporting
Custom third-party integrations
Brand design (available as add-on)
Most Popular
Authority
5 to 6 weeks
Best for: For businesses ready to turn their site into a steady source of qualified leads from search.
What’s included
Bespoke web design & development
Mobile & tablet responsive design
SEO foundational setup
Up to 12 pages
3 rounds of revisions
2 weeks post-launch support
SEO-optimised copywriting
Blog integration
Google Business Profile setup
Performance & Core Web Vitals optimisation
GA4 & Google Search Console setup
Not included
Google Business Profile optimisation
SEO reporting
Custom third-party integrations
Brand design (available as add-on)
Best Value
Dominance
8 to 10 weeks
Best for: For businesses ready to lead their market online and become the obvious choice in their area.
All projects require a signed agreement and deposit before work begins. Revision rounds are defined per package; additional rounds are billed as add-ons. Retainers are monthly rolling with 30 days' notice to cancel.
Your accountant web designer
Awebdesignerforaccountants,workingasonePerson
“
I plan the service pages, the client type pages, the firm details and the search plan together, then design, write, build and run the site myself.
Neda YavariFounder and Creative Director, Proxima[Founder]
How the work runs
Proxima is an independent web design studio in East London, run by Neda Yavari. Design, development, copywriting and accountant SEO sit with one person, so the plan and the finished website come from the same pair of hands, and you speak to that person at every stage. Calls run by video or phone.
What you get
One point of contact for the whole project
Design, build, copy and SEO in one place
A written scope and a fixed figure before work starts
Proxima works with accountants across the UK. London and Essex have pages of their own, because the way a practice is found in each is different enough to need one.
Every practice website at Proxima is quoted on enquiry, so the figure matches the site your practice needs. A sole practitioner who needs a sharp professional site usually suits the Presence package. Most high street and specialist practices choose Authority, which adds SEO optimised service and client type pages, blog integration, Core Web Vitals work and Google Search Console setup. Firms with several offices or partners sit on Dominance. Book a free discovery call and you will have a written quote within a few days.
It depends on the package and on how many services and client types the site covers. A Presence build is the quickest, Authority takes longer and Dominance longer again. You get a firm timeline on the proposal. Content is the usual cause of delay on a practice website, so the service page copy is planned at the start rather than left to the end.
A homepage that says who the practice acts for and what it does, a page for each service, a page for each kind of client, a fees page or a clear route to a quote, the firm details the rules require, profiles of the people clients will deal with, and an enquiry form with click to call. Practices that serve one town add a page for the town; practices with several offices add a page for each office.
A limited company or LLP must show its registered name, its registered number, the part of the UK it is registered in and its registered office address on its website, under the Companies Act 2006 and the Trading Disclosures Regulations 2015. Every service provider has to make its legal status, contact details, VAT number where registered, professional body and title where it belongs to one, terms and any professional indemnity insurance details available under the Provision of Services Regulations 2009, and a website is one of the places the regulations allow. Every Proxima build sets these out and links the complaints procedure and the privacy notice from the enquiry form.
Yes. By law anyone can call themselves an accountant, but 'chartered accountant', 'chartered certified accountant' and the letters after a member's name are controlled by the professional bodies, and each body has rules on who may use its logo and how a firm may describe itself. The website carries the description and the logo your body permits for your firm, and names your anti-money-laundering supervisor.
A template gives every practice that uses it the same site, and most accountancy websites are built on one, which is why they look alike and rank alike. A Proxima website is designed for your practice and written for the searches your clients make, and it is built on a visual editor, so you keep the ease of editing a builder gives without the sameness.
That is what the local SEO in the build is for. Your Google Business Profile is set up for the office's exact address, the pages name the town or borough as well as the service, and schema markup states where the practice is and what it does. Rankings in the map results also depend on reviews arriving steadily, which the build sets up for and the SEO Growth Plan keeps working on after launch.
Yes. The site links to the booking, client portal and onboarding tools the practice already uses, so a new client can book a first call, send records and sign an engagement letter from the page they landed on. The tools stay yours; the website is built around them.
Yes. Copywriting is part of every build. Each service page is written for the client who needs that service and for the search they make, and the facts on it, such as the self assessment deadline of 31 January or the start of Making Tax Digital for Income Tax on 6 April 2026, are checked against gov.uk before the page goes live. You review every page before launch.
Yes. Websites for bookkeepers, AAT licensed members, tax advisers and payroll bureaus follow the same process as a build for a chartered firm: the audit, the page plan, the firm details and the launch checks, with the services and the search plan adapted to the practice.
Yes. The website, the domain and the content belong to the practice. You can take full ownership whenever you choose, and ongoing management through a Website Care Plan is optional.