Solicitor website design and law firm SEO by Proxima, an independent studio in East London. You deal with the person who designs and builds your site, the SRA information is built in, and you get a fixed quote before any work starts.
We're Proxima, an independent studio in East London. We design, write and build websites for Solicitors and law firms, and run the law firm SEO that helps clients find them. You deal with Neda, who runs the studio, at every stage of the Project.
On many law firm websites the SRA information is added at the end, by someone who did not plan the rest. Here the practice area pages, the transparency information and the enquiry route are planned together by the person who builds them.
If any of these sounds familiar, it is something we deal with in the build, or in the law firm SEO afterwards if you want us to carry on.
People search for a matter and a town, such as 'conveyancing solicitor Chelmsford', and they find the firms with a page for that matter. We plan a page for each practice area you want to grow and set the site up for local search before it goes live.
Price and service information, the complaints procedure and the SRA digital badge often sit on a page nobody reads. We set them out the way the regulator expects and link them from the practice area pages they belong to, and you check them before launch.
A new fee earner, a changed fee or a new review means a call to a developer. We build on a visual editor and walk you through it at launch, so solicitor profiles, fees and articles are changes your team makes itself.
A one line message means the first call is spent working out whether it is a matter you take on. We build enquiry forms that ask the right first questions for each practice area, and put click to call on every page for clients on a phone.
Neda plans, designs, writes, builds and optimises every law firm website, so the person you brief on the first call is the person who does the work.
One point of contact
Price and service information for the matters the rules cover, the complaints procedure and the SRA digital badge, set up the way the regulator expects. A general designer has to learn this on your project; you won't need to explain it to us.
Checked on every page before launch
Every project is quoted on enquiry, with a written scope and a fixed figure before work starts.
Your email reaches Neda directly, not a shared inbox or a ticket queue.
The website, the domain and the content belong to the firm, and you can take full ownership whenever you choose.
A new website designed and built for your firm rather than adapted from a legal theme, with a page for each practice area, solicitor profiles and an enquiry route that works on a phone. It is set up for search from the start.
After our first call you get a written proposal with the scope, the timeline, what you own at the end and a fixed price for the work.
What's handled
Every law firm website we build carries the information the SRA and the Legal Ombudsman expect, set out where clients and the regulator look for it. It is part of the build, not an extra.
The firm stays responsible for what it publishes, so you and your compliance officer see every regulatory page before the site goes live.
How your law firm website project Runs with us
A free video call about your firm and the work you want more of. Before the call we look at your current site, your transparency pages and the firms above you for your main practice area and town.
A proposal with the scope, the timeline, what you own at the end and a fixed price. No vague estimates and no figures that change once you sign.
We plan the practice area pages and the SRA information together, write or edit the copy, design and build the site, and bring you in at each revision round. You review and approve each stage in your own client portal.
Redirects and launch checks protect your existing rankings, the SRA information is checked page by page, and you get a walkthrough of the new site. Monthly law firm SEO and care plans are available when you want them.
I plan the practice area pages, the law firm SEO and the enquiry route together, then design, build and run them myself.
Neda Yavari Founder and Creative Director, Proxima
Neda builds websites for UK professional services firms and runs every project herself, so you speak to the person doing the work at every stage.
© 2026 Proxima Studio, London
We work with solicitors and law firms across the UK. London and Essex are closest to our East London base, and we know how clients there search for a solicitor, borough by borough and town by town.
Websites and law firm SEO for London firms, planned around the borough and the practice areas your clients search for.
Websites and local SEO for Essex firms, planned around the towns your clients search from.
Bespoke Packages, built around your firm
Best for: For owner-run businesses that need a sharp, professional website to win first enquiries and earn trust on first click.
What’s included
Not included
Best for: For businesses ready to turn their site into a steady source of qualified leads from search.
What’s included
Not included
Best for: For businesses ready to lead their market online and become the obvious choice in their area.
What’s included
All projects require a signed agreement and deposit before work begins. Revision rounds are defined per package; additional rounds are billed as add-ons. Retainers are monthly rolling with 30 days' notice to cancel.
Our guides on law firm websites, the SRA Transparency Rules and law firm SEO. They cover the ground of a first call, so you can see how we work before you book one.
All legal marketing guidesAnswers to the questions law firms ask before choosing a studio. If yours is not here, send it with your quote request.
Send it with your quote requestEvery law firm website is quoted bespoke on enquiry, so the figure reflects the scope of the site your firm needs. After a free discovery call you get a written proposal with the scope, the timeline, what you own at the end and a fixed price. A focused Presence build suits a solo practitioner or new firm that needs a sharp shopfront. Authority adds SEO optimised practice area pages, blog integration, Core Web Vitals tuning and Google Search Console setup. Dominance covers mid size and multi practice firms. Our guide to UK website costs sets out the yearly running costs that sit on top of the build.
Neda Yavari, the founder. Proxima is an independent London studio rather than a large agency, and she plans, designs, writes, builds and optimises every law firm website herself. The person you brief on the first call is the person who does the work and the person who answers your emails after launch.
Through your own client portal. It shows every stage of the project, lets you comment on the designs at phone, tablet and desktop sizes, and records your approval of each stage. Your files live there too, and you get an email when something needs you. You can still call or email Neda whenever you like.
It depends on the package and on how many practice areas the site covers. A focused Presence build for a solo or small high street firm is the quickest, an Authority build with a full set of practice area pages takes longer, and a Dominance build for a multi office firm longer again. Every project gets a precise timeline on the proposal, not a rolling estimate, so the launch date holds. Content is the usual cause of delay on a law firm website, which is why the practice area copy is planned at the start rather than left to the end.
Yes. Every build is structured around the SRA's transparency rules (price publication for conveyancing, probate, immigration, employment tribunal, and motoring matters where applicable) and the Legal Ombudsman's complaints procedure requirements. Regulator notices, the right to complain to the SRA, and the firm's complaints process are all set up the way the regulator expects, and you check every regulatory page before launch.
Because the rules and the buyer are both different. A specialist knows which matters the SRA Transparency Rules cover, knows the complaints and Legal Ombudsman information the site has to carry, and knows that clients search by matter and town rather than by firm name. A general designer has to learn all of that on your project. Proxima is an independent London studio rather than a large agency: one specialist plans, designs, writes, builds and optimises every law firm website, so the person you brief is the person who does the work.
Yes. A law firm website redesign starts with what the current site already earns: the pages that rank, the links pointing to them and the enquiries they bring in. Those pages keep their addresses or are redirected one by one, the SRA transparency content is checked and corrected during the rebuild, and the redirects and launch checks are planned to protect the rankings the firm already has. If your site only needs better practice area pages and SEO rather than a rebuild, we will tell you that on the call.
Yes. SEO optimised copywriting is part of the Authority and Dominance packages and can be added to a Presence build page by page. We write each practice area page for the client with that matter and for the searches they make, and you and your compliance officer check every page before it goes live.
Yes. The site is built on a visual editor, so solicitor profiles, fees, reviews and articles can be changed without a developer. You get a walkthrough of the new site at launch, and the Website Care Plan covers small updates if you would rather not make them yourselves.
Yes. The website, the domain and the content belong to the firm, and you can take full ownership whenever you choose, with no requirement to keep working with us. Project packages are a one off cost with a signed agreement and a deposit before work begins, and there is no ongoing fee unless you choose a monthly plan.
It is built to. Every package includes the SEO set up, and Authority and Dominance add keyword mapped practice area pages, Core Web Vitals work and a Google Business Profile set up properly. We won't promise first page positions, because nobody can honestly promise them. Local searches for a practice area and a town are usually the realistic ones for a small or medium firm, and that is where the SEO Growth Plan starts. Our law firm SEO guide sets out that work in order.
Law firm SEO is quoted on enquiry rather than sold at a fixed rate, because the work depends on how many practice areas you compete in and how contested your area is. The SEO Growth Plan covers keyword tracking, on page optimisation, technical monitoring, Google Business Profile management, optimised articles, reporting and strategy calls. The Extensive Growth Plan adds development and design time on top. Book a discovery call and you will get a written figure for your firm.
Yes, if you want it. Website Care covers security monitoring, performance checks and small updates. SEO Growth covers ongoing technical and content SEO, including work on each practice area page. Extensive Growth adds development and design time on top of SEO Growth. The same person who built your site runs the work, so nothing falls between teams, and none of the plans is required.
Yes. Small law firm website design follows the same process as a build for a mid size regional firm: a sole practitioner, a small high street firm and a boutique specialist firm each get the practice area audit, the SRA ready build and the launch checks, with the architecture, the practice area depth and the SEO angle adapted to the size and shape of the firm.
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