Legal marketing guides for UK solicitors and law firms, covering SRA rules, law firm SEO, price transparency and what wins new instructions.
Legal MarketingI've picked ten UK law firm websites that small and medium-sized practices can take ideas from. I've looked past the attractive homepages and gone through their menus, service pages, solicitor profiles, fees and enquiry forms, with annotated screenshots showing what I like and what I'd change.
Legal MarketingLaw firm SEO for UK solicitors, in the order a Google results page shows it. AI Overviews, the map results, practice area pages, reviews, SRA rules, links and how to measure what comes back.
Legal MarketingLaw firm marketing for small UK firms in 2026: where new instructions come from, what a legal click really costs, and the SRA rules that limit what you can do.
Legal MarketingA UK guide to law firm website design for solicitors. The features that win instructions, the SRA transparency rules your site legally has to follow, how solicitors rank on Google, and what decides the cost of a law firm website.
Clients now compare firms before they instruct one, and they do it on a phone. Regulated status, reputation and price are the three things they check, usually in that order, and a firm's website either answers all three in the first minute or loses to one that does.
Legal marketing is also unusually constrained. SRA rules govern what you can claim and how you may approach people, the transparency rules require price and complaints information on the site itself, and referral fees in personal injury have been banned since 2013. Guides written for other industries will walk you into trouble without ever mentioning it.
These guides cover where new instructions genuinely come from, why paid search in law is expensive enough that organic and local work has to carry the load for a smaller firm, and how to build practice area and town pages that rank.
If you want a studio to build the site for you, the solicitor website design page covers what goes into a law firm website at Proxima, including the SRA transparency pages and the law firm SEO. There is more for firms near our East London base on law firm web design in London and solicitor web design in Essex.
