Marketing and website guides for UK private healthcare practices, including GP clinics, dentists and therapists, covering CQC and patient trust.
Healthcare MarketingHow private GP and clinic website design wins patients in 2026: the search that brings them in, the credibility check that decides the booking, the CQC and advertising rules to get right, and what a medical website really costs.
Dental MarketingA UK guide to dental website design for private practices in 2026. The features that fill diaries, the GDC and CQC rules you have to follow, and what a practice site really costs.
A patient choosing a private clinic is doing something closer to research than shopping. They read for days, they check who the clinician is, and they look for proof the practice is regulated before they will pick up the phone. The website now carries the part of that journey word of mouth used to handle on its own.
The rules are strict and they are enforced. CQC registration and rating, GMC and GDC numbers on named clinician profiles, and the CAP Code standards on objective claims and testimonials all apply to what you publish. Marketing advice written for other sectors routinely suggests things a healthcare practice is not permitted to do.
These guides cover the searches that bring patients in, the credibility checks that decide a booking, how to write treatment pages that convert without overclaiming, and what a practice should expect a site that does the job to involve.
