These guides deal with the decisions that come before any sector specifics: what a website should cost, which platform to build it on, and why a site that looks perfectly good can still go a quarter without a single enquiry. Most of them started as answers to questions asked in a first call.
The costing guide sets out real UK price ranges for building it yourself, hiring a freelancer and commissioning a studio, along with the running costs that rarely appear on a quote. The platform comparison covers Wix, Squarespace and WordPress on price, on how they are to live with, and on the question nobody selling a website builder wants to answer, which is whether you can take your site elsewhere later.
The rest are about conversion and longevity: why enquiries dry up, what a cheap build costs over five years, and which design trends earn their place in 2026. Every price and statistic is attributed and dated.
If your site already has most of these problems, the website redesign page explains how Proxima rebuilds a site while keeping the pages that already rank.