These guides deal with the decisions that come before any sector specifics: what a website should cost, which platform to build it on, and why a site that looks perfectly good can still go a quarter without a single enquiry. Most of them started as answers to questions asked in a first call.
The costing guide sets out real UK price ranges for building it yourself, hiring a freelancer and commissioning a studio, along with the running costs that rarely appear on a quote. The platform comparison covers Wix, Squarespace and WordPress on price, on how they are to live with, and on the question nobody selling a website builder wants to answer, which is whether you can take your site elsewhere later.
The rest are about conversion and longevity: why enquiries dry up, what a cheap build costs over five years, and which design trends earn their place in 2026. Every price and statistic is attributed and dated.