Marketing and website guides for UK builders, electricians and plumbers: local search, reviews, and turning visitors into booked jobs.
Trades MarketingA practical UK guide to website design for tradesmen, builders, electricians and plumbers in 2026. The features that bring in jobs, the bits to skip, and what a proper tradesman website really costs.
A homeowner with a leak, a rewire or an extension in mind decides in well under a minute, almost always on a phone, and usually in the evening. Four things settle it: what you do, where you cover, whether you can be trusted, and how to reach you right now. Everything else on the site is secondary to those.
The real competition is not other builders and electricians. It is Checkatrade and MyBuilder, where you pay per lead, compete on price and control none of the listing. Your own site is the version you own, and within a year or so it should be costing less per enquiry than any platform does.
These guides cover the service and coverage pages that win local search, where accreditations like Gas Safe, NICEIC and TrustMark belong on the page, how to collect reviews that count, and what a trade website involves to build and run.
