Law Firm SEO, How UK Solicitors Get Found on Google

In short

Key takeaways on law firm SEO

• Google judges legal pages under its strictest quality standards, so who wrote the page, how they are qualified and how the firm is regulated matter as much as the words on it.
• Most new clients start with a recommendation and then check the firm on Google before they call. Law firm SEO decides what they find when they do.
• The map results are a separate contest run under Google Business Profile rules, and law firms are among the businesses Google suspends most often for breaking them.
• Reviews are governed three ways at once, by Google's own policy, by the CMA's ban on fake and hidden incentivised reviews, and by the SRA's guidance on confidentiality.
• The pages the SRA Transparency Rules make you publish are also the pages that rank for fee searches, so compliance and SEO are the same job done once.
• Google's own guidance for hiring an SEO says to allow four months to a year before you see the benefit. Anyone promising faster is selling something else.

Law firm SEO is the work of making a solicitor's website appear when someone in the UK types their problem into Google. That person might be searching for a conveyancing solicitor in their town, checking a firm a friend recommended, or trying to work out what a divorce costs before they speak to anyone. Every one of those searches is a moment where a firm is either found or passed over.

I design and build websites for UK professional services firms, and law firms are the sector where the difference between a good site and a found site is widest. A firm can have decades of goodwill in its town and still be invisible for the searches its own clients use. This guide covers what law firm SEO involves for a small or medium UK practice, in the order a Google results page presents it, with the regulator's rules attached where they apply. It is written for the partner or practice manager who has to decide what to do, not for another SEO.

What law firm SEO means for a UK practice

Search engine optimisation is a set of decisions about how a website is built, what it says and who else refers to it, made so that Google can understand the site and trust it enough to show it. For a law firm the same work goes under several names. Solicitor SEO, legal SEO and SEO for law firms all describe the same task for the same buyer.

What makes the legal version different is how Google treats the subject. Google's search quality guidance places legal topics in the group it calls Your Money or Your Life, the category where a wrong answer can damage someone's finances, safety or wellbeing. Its published guidance on creating helpful, reliable, people-first content says that for these topics its systems give even more weight to content that shows experience, expertise, authoritativeness and trust, and that of those four, trust is the most important.

Google's Search Liaison has also been clear that this framework is not a score the ranking system calculates. It is the standard Google's human quality raters use to judge whether the results are good, and the ranking systems are then tuned towards what those raters reward. In practice that means a legal page with no named author, no evidence of qualification and no sign of who regulates the firm is exactly the kind of page Google is trying to rank lower. A page written by a named solicitor, on a site that shows its SRA number and explains how to complain, is the kind it is trying to rank higher.

Does SEO work for law firms

Yes, for firms whose website can keep the visitor reading once they arrive. It fails for firms who treat the ranking as the goal and the site as an afterthought.

The reason it works comes from how people choose a solicitor. The Legal Services Consumer Panel runs an annual tracker survey of how consumers in England and Wales use legal services. Its 2025 report found that shopping around before instructing a firm had reached the highest level it has recorded, that previous experience and personal recommendation remain the main reasons people pick a provider, and that a provider being regulated is the factor people care about most. Read those together and the pattern is clear. Someone is given your name, they type it into Google, and they compare what they find against two or three other firms before they call anyone.

That comparison is where law firm SEO does its work. Its first job is making sure the recommended client finds a firm that looks regulated and competent. Its second is being found by the client who has no recommendation at all. Legal terms are also among the most expensive in UK paid search, because claims companies and national firms bid on them, so the organic position a firm holds has a value that keeps working after the work is done. I have written about where instructions come from and what each route costs in my guide to law firm marketing in the UK.

How I read a law firm's search results

Before I touch a law firm's website I do one thing. I type the searches a client would type, a practice area and a town, into Google on a phone, and I read the whole results page from the top down.

On a phone that page usually has four parts. At the top there is often an AI generated summary. Below it there is a map with a short list of firms and their reviews. Below that are the ordinary web results, each a page from a firm's website or a guide from a publisher. Further down there are often forum threads where members of the public recommend solicitors to each other. Each of those parts is a separate contest with its own rules, and a firm can be strong in one and absent from another.

The rest of this guide follows that order. It is the order Google shows things, and it is the order a nervous client reads them.

AI Overviews and AI Mode for legal searches

Google launched AI Overviews in the UK in August 2024 and AI Mode, the conversational version, in July 2025. For many legal questions the first thing a searcher now sees is a written answer assembled from several websites, with links to the sources.

Google's own documentation on AI features and your website is direct about what this requires. There are no additional requirements to appear in AI Overviews or AI Mode and no special optimisation. A page has to be indexed and eligible to appear in ordinary results with a snippet. Google also says these features draw on a wider and more varied set of pages than a classic results page, which is a real opportunity for a small firm that answers a question well.

What gets cited, in my experience of reading these summaries for legal queries, is a page that states the answer directly near the top of a section and then explains it, with the author and the firm's credentials visible. Long preambles and pages that only sell get passed over. Google says the clicks it does send from these summaries are higher quality, meaning people stay longer. Independent research suggests fewer people click through at all when a summary is present. Both can be true, and the response is the same either way. Be one of the sources the answer is built from, because the alternative is not being in the answer.

Two practical points. First, do not block Google's crawler from your content if you want to be cited. Second, Search Console reports the traffic from AI features inside its ordinary Web results, and since 2026 it has offered a separate report showing where your pages appear in generative AI features, so you can see whether this is happening for your firm rather than guess.

Local SEO for solicitors, the map results

Underneath the AI summary, and often above every ordinary result on a phone, sits the map. This is where local SEO for law firms is decided, and the rules are Google Business Profile's rules, not your website's.

Google publishes what decides the order in its guidance on improving local ranking. Three things. Relevance, which is how well the profile matches what someone searched for. Distance, which is how far the office is from the searcher. Prominence, which Google describes as how well known a business is, and which it says is also based on information like how many websites link to your business and how many reviews you have. The same page says there is no way to request or pay for a better local ranking.

Distance you cannot change. Relevance and prominence you can, and most law firm profiles I look at are losing on both for avoidable reasons.

Google Business Profile rules that catch law firms out

Google's guidelines for representing your business are short, and legal services are one of the categories Google enforces most strictly because of past abuse. These are the rules I see firms break.

• The name has to be the real name. Your profile name must match the name on your signage, stationery and website. Adding a town or a practice area to it, so that "Smith and Jones" becomes "Smith and Jones Family Solicitors Leeds", is against the guidelines and is a common reason for suspension. Firms have lost their listing for months this way.
• The primary category should be the most specific one that is true. "Solicitor" and "Law firm" both exist. So do practice area categories, many of them with American labels such as "Family law attorney" or "Employment attorney". The label is American but Google matches it to UK searches for a family solicitor or an employment solicitor, so use the practice area category that describes your main work, then add a small number of secondary categories for the others. Do not add every category you can find.
• Only show an address where clients come to you. If you meet clients at your office, show it. If you work from home or meet clients elsewhere, Google expects you to hide the address and set a service area instead. Virtual offices and shared mailboxes are not accepted as a business address and are another common cause of suspension.
• Verification is often by video now. Google may ask for a continuous video showing the street, the building entrance, your permanent signage with the firm's name on it and evidence that you manage the business. A firm in a shared building with no sign of its own will struggle, so put the sign up first.
• Hours, photographs and the description are read by Google as well as by people. Keep the hours accurate including bank holidays, use real photographs of the office and the solicitors, and write the description in the words a client uses. Google confirmed in 2024 that it had removed the profile's chat and call history features, and in November 2025 it withdrew the questions and answers section. Anything you were relying on those for now belongs on your website.

Profiles for individual solicitors

Google allows what it calls an individual practitioner, a public-facing professional with their own client base, to have a Business Profile of their own alongside the firm's, provided they can be contacted directly at the verified address during the stated hours. Lawyers are named in Google's own examples. Support staff are not eligible. So a two-partner firm can legitimately have three profiles, one for the firm and one for each partner, each showing the areas that partner covers. What Google does not allow is several profiles for the same firm at the same address, or a practitioner profile for someone who has left. Duplicates are removed and can take the firm's listing down with them.

The other listings that support the map

Google reads consistency across the web when it judges prominence, so the firm's name, address and phone number need to be identical on the website, on the Business Profile, on the Law Society's Find a Solicitor directory, which is free and draws its data from the SRA, and on the SRA register itself. Bing and Apple both run their own map listings that many firms have never claimed. Local law societies publish member directories. None of these is difficult, and together they are a large part of what Google means by prominence.

Reviews for law firms, what Google, the SRA and the CMA allow

Reviews sit inside the map results and they are governed by three sets of rules at once. Getting this wrong is a regulatory problem as well as a ranking one.

Google's rules. Google's review policy says offering incentives, including discounts, for a review is treated as fake content and is prohibited. So is what it calls gating, which means only asking happy clients or filtering out people likely to be negative. You may ask every client for a review and Google provides a shareable link and a QR code for that purpose. Ranking factor surveys now place how recent your reviews are near the top of what changes a profile's position, so a steady habit of asking at the end of every matter beats a burst once a year.

The CMA's rules. The Digital Markets, Competition and Consumers Act made fake reviews and concealed incentivised reviews a banned practice in the UK from 6 April 2025. The ban covers businesses that commission or publish them, and the CMA has published guidance for businesses on what it expects. A firm that pays for reviews, or lets an agency do it, is now breaking consumer law, not only Google's terms.

The SRA's rules. The SRA updated its guidance on engaging with online reviews in September 2024. It says encouraging clients to leave a review, for example by giving them a link, is fine and shows you care what they think. It says it would not expect a firm to pressure a client to retract a negative review or to pressure the website that published it. And it reminds solicitors that confidentiality applies when they reply. The safe rule is never to confirm or deny that the reviewer was a client and never to add any detail they have not already made public. Acknowledge the comment, offer to speak directly, and stop. If you believe a review is fake, the guidance says to report it to the website hosting it.

One more point about stars. Google stopped showing star ratings in ordinary results for reviews a business publishes about itself in September 2019, so review markup on your own website will not produce stars under your listing. The reviews that count publicly are the ones on Google and on independent sites, and the place to display your own testimonials is your practice area pages, where they help the reader rather than the ranking.

Practice area pages, the pages that rank in the ordinary results

Below the map are the ordinary web results, and this is where your website itself competes. The most common failure I see is a single "Our Services" page that lists conveyancing, wills, family, employment and disputes in a few paragraphs and tries to rank for all of them. It ranks for none.

Each practice area needs its own page, written in the words a client uses to describe the problem rather than the words a solicitor uses to classify it. "Divorce" and "separation" are searched. "Matrimonial" is not. A page for each area gives Google a clear answer to what the page is about, and gives the client one place that speaks to their situation.

What goes on the page matters more than how long it is. Google's John Mueller has said more than once that word count is not a ranking factor, that there is no target keyword density, and that a page can have more than one main heading without harm. Write what the person needs to decide. In my experience that is the following, in roughly this order.

1. What the problem is and how the firm handles it, in a short opening that could stand alone as the answer to the search.
2. Who does the work, by name, with their qualification and a link to their profile.
3. The steps involved and how long each usually takes.
4. What it costs, where the SRA Transparency Rules require you to say, and how you charge where they do not.
5. What the client needs to bring or decide before the first meeting.
6. The questions clients ask at the first meeting, answered directly.
7. How to get in touch, on the page, without going to a separate contact form.

Notice that the middle of that list is what rule 1.5 of the Transparency Rules already requires you to publish for the areas it covers. The compliance page and the ranking page are the same page, and there is no reason to write it twice.

Town pages without the penalty

Firms with one office that serve several towns often ask about a page for each town. Google's spam policies describe what it calls doorway abuse, which includes multiple pages aimed at specific towns or regions that all send the reader to the same place, and pages that are the same text with the place name changed. Those pages are removed from results and can affect the rest of the site.

A town page is legitimate when it says things that are only true of that town. The court or tribunal you appear at, the local authority whose searches you deal with in conveyancing, the office or meeting room you use there, the solicitor who covers it, the kinds of property or employers common to the area. If you cannot write that, one honest page naming the towns you serve is better than ten thin ones.

Internal links and headings

Google's guidance on links asks for descriptive link text, so a link from your probate page to your wills page should say "making a will" rather than "click here". Every page you want found should be linked from at least one other page, ideally from the navigation or a related practice area. Headings should describe the section below them, in the words a searcher would use, because Google reads them to understand the page and often lifts them into its summaries.

SEO for law firm websites, the technical checks

Technical problems rarely make a law firm rank. They frequently stop one ranking. These are the checks I run on every legal site, most of them confirmed in Google's own documentation.

• Google can reach and read the page. Googlebot is not blocked, the page returns a normal success response, and the content is text rather than an image of text. Search Console's page indexing report shows which pages Google has indexed and why it has excluded others.
• The phone version is the version Google indexes. Google completed its move to mobile-first indexing in July 2024, so content that is hidden or missing on a phone is not counted at all. Test every page on a phone, including the enquiry form.
• The site uses HTTPS everywhere. Google has treated it as a small ranking signal since 2014, and browsers warn visitors about pages without it. For a firm asking people to submit details about their divorce or their house purchase, the warning alone loses enquiries.
• The pages load quickly and do not jump about. Google measures this through Core Web Vitals, which cover loading time, responsiveness to taps and clicks, and visual stability. Since March 2024 responsiveness is measured by a metric called Interaction to Next Paint. Google says page experience has no single ranking signal and that relevance comes first, but where two pages are equally relevant, the one that behaves better on a phone tends to win. Search Console reports this from real visitor data.
• Redirects are in place after any redesign. This is the single largest way law firms lose rankings they had earned. A new site with new page addresses and no redirects from the old ones discards every link and every ranking the old pages held. Google's guidance is to redirect each old address to its direct equivalent, not to the homepage, and to keep those redirects in place for at least a year. Redirects do not lose ranking credit. Missing ones lose all of it.
• One address for every page. Pick with or without www, with or without a trailing slash, and make the site redirect to the version you chose. Otherwise Google sees two copies of each page and has to guess which to show.
• Structured data is there for eligibility, not for ranking. Google says structured data does not affect ranking, only whether a page is eligible for enhanced results. For a law firm that means marking the firm up as a legal service, the schema.org type for a law firm, which Google reads as a kind of local business, and marking each solicitor up as a person linked to their profile page. Frequently asked question markup no longer produces the expanded answers it once did in results, so write the questions for readers and for AI summaries, not for a rich result that will not appear.
• A sitemap and a Search Console account. Google says a small site where every page is linked does not strictly need a sitemap, but it costs nothing and helps Google find new pages sooner. A verified Search Console account is not optional. It is the only place Google tells you what it thinks of your site.

SRA transparency pages as ranking content

Most firms treat the SRA Transparency Rules as a compliance chore and publish the minimum somewhere a client will never look. That wastes the best ranking content a law firm has.

The rules came into force on 6 December 2018 in response to the Competition and Markets Authority's finding, in its 2016 market study, that competition in legal services was not working well because people could not find out what things cost. The current version has applied since 11 April 2025. For individuals, rule 1.3 covers residential conveyancing, uncontested probate for estates within the UK, immigration applications other than asylum and the related tribunal appeals, summary road traffic offences in the magistrates' court, and employment tribunal claims for unfair or wrongful dismissal. For businesses, rule 1.4 covers defending those tribunal claims, debt recovery up to a set value and licensing applications for business premises.

For each of those areas rule 1.5 requires the total cost or, where that is not practical, the average cost or a range, the basis of your charges, the experience and qualifications of the people doing the work, the disbursements likely to arise with their costs, how VAT applies, what the price includes, the key stages of the matter and the likely timescales. Rule 1.6 says this information must be clear and accessible and in a prominent place on your website. Rule 2.1 requires your complaints procedure to be published, including how and when a complaint can be made to the Legal Ombudsman and to the SRA. Rule 4.1 requires your SRA number and the SRA digital badge, the clickable logo that has been mandatory since 25 November 2019, to be displayed prominently on the site. Rule 4.2 puts the SRA number and the words "authorised and regulated by the Solicitors Regulation Authority" on your letterhead and emails.

The SRA checks compliance by reviewing firm websites in what it calls web sweeps, and it has issued fixed penalties for failures. The Legal Ombudsman's scheme rules separately require you to tell clients how to complain when they instruct you and again at the end of your complaints process.

Now read that list as an SEO would. A page that names the solicitor who will do the conveyancing, states the fee, lists the disbursements, explains the stages and gives a timescale is exactly the page that ranks for a search about conveyancing fees in your town. It carries every trust signal Google's quality guidance asks for. Every firm must publish it, so the advantage goes to the firm that publishes it as a readable web page rather than a PDF hidden under a "Legal" link in the footer, links to it from the relevant practice area page, and keeps the figures current.

Law firm content marketing that Google will rank

Beyond the practice area pages, firms are usually told to publish articles. Most of what they publish does nothing, and Google has explained why.

Its helpful content guidance asks three questions of any page. Who created it, how it was created and why. For legal content the who is decisive. A page should carry a byline that leads to a profile of a named solicitor, with their qualification, their SRA registration, the areas they practise and a real photograph. Google added experience to its quality standards in December 2022 precisely to reward writing by people who have done the thing, and a solicitor describing what happens at a first hearing has experience no content agency can imitate.

The why matters as much. Google's guidance asks if a page was made to help people rather than to attract search traffic, and if content that draws on other sources adds substantial value beyond rewriting them. Its spam policy on scaled content abuse covers pages produced in bulk to manipulate rankings, however they are produced. Google said in February 2023 that using AI to write is not against its rules in itself, but that content generated mainly to manipulate rankings is. For a law firm there is a second risk. Rule 8.8 of the SRA Code of Conduct requires all publicity to be accurate and not misleading, and an unchecked article that misstates the law is a regulatory problem with your name on it.

What to write, then. The questions clients ask before they instruct you, answered by the solicitor who answers them in meetings. What happens at each stage of a matter and what the client has to do. Which documents to bring. The practical local detail, such as which court hears the case or which registry deals with the application. What things cost, where you can say. One correct, useful, bylined page a month does more than four generic ones, and Google's John Mueller has confirmed that publishing frequency is not a ranking factor.

Show a real publication date and, if you substantively update a page, a visible updated date. Google's guidance asks for both and warns against changing the date without changing the content.

One last observation from reading results pages. Since 2023 Google has given more room to forum threads, and for solicitor searches that means parenting forums and community boards where people ask for recommendations. A firm cannot and should not post there about itself. What appears there is the reputation the firm has already earned, and it is another reason the service and the follow-up matter to the ranking.

Links and citations for law firms

Google's own description of prominence names two things, how many websites link to the business and how many reviews it has. Reviews I have covered. Links are where most law firm SEO goes wrong, because the honest ways to earn them are slow and the dishonest ways are sold aggressively.

The honest sources for a small firm are mostly ones it already has a relationship with. The Law Society's Find a Solicitor directory and its accreditation schemes, such as the Conveyancing Quality Scheme and Lexcel, list member firms. The local law society publishes a member directory. Referral partners, the estate agents, accountants, mortgage brokers and financial advisers who send you clients, will usually link to you as their recommended solicitor if asked. Local newspapers and regional business press quote solicitors on legal stories and link to the firm. Clubs and charities the firm sponsors list their sponsors. Talks at the local chamber of commerce or a college are announced online. Each of these is a real reference from a real organisation, which is what Google is measuring.

What Google prohibits is set out in its link spam policy. Buying or selling links for ranking purposes. Excessive link exchanges. Advertorials and native advertising where payment is received for articles containing links that pass ranking credit. Large-scale guest posting with keyword-rich link text. Low-quality directory links. Where you do pay for a placement, the link must carry the sponsored attribute so it passes no ranking credit. Google also acts against expired domains bought for their old reputation and against reputable sites that host third-party pages for the purpose of ranking them.

An agency offering a fixed number of links a month is describing that list. The SRA's 2024 warning notice on marketing to the public expects firms to check what third parties do in their name, so the question to ask any agency is where each link will come from and why that site would link to you if nobody paid it.

Measuring law firm SEO

Rankings on their own are the wrong thing to watch. Instructions are what matter, and the tools to connect the two are free.

Search Console. Verify the site and read the Performance report monthly. It shows the searches your pages appeared for, how often, how often they were clicked and the average position. Average position is calculated from the topmost position your site held each time it appeared, averaged across all those appearances, so a page that appears once at the top and many times lower down will show a middling figure. Google withholds rare searches for privacy, so the query list is never complete. The report keeps more than a year of history, which is enough to compare a month against the same month a year earlier. The page indexing report tells you which pages Google has and has not indexed. The links report shows who links to you. Traffic from AI features is included in the Web results, and the newer generative AI report shows where you have been cited.

Google Business Profile performance. The profile reports how many people called from it, asked for directions, clicked through to the website and which searches showed the profile. Add tracking parameters to the website link on your profile so your analytics can tell map visits apart from visits that came through the ordinary results.

Enquiries. Count form submissions and phone clicks as events in your analytics, and ask every new client how they found the firm when you open the file. Then look at three things each month. Pages with many appearances in search but few clicks have a title problem. Pages with clicks but no enquiries have a page problem. Practice areas with enquiries but no instructions have an intake problem, and no amount of SEO fixes that.

How long law firm SEO takes and what it costs

Google's own guidance for businesses hiring an SEO, given in a video by one of its search staff, is that in most cases you need four months to a year to implement improvements and then see the benefit. That is still the honest answer. Since March 2024, when Google folded its helpful content system into its core ranking systems, assessment is continuous rather than arriving in occasional updates, so steady improvement is rewarded steadily. Google also says that after a ranking drop there is no specific fix to apply, only better pages and time.

On cost I do not publish figures, because every firm's starting point is different and a price without a scope is a guess. What I can tell you is what you are paying for and how to judge it. The work divides into fixing the site so that Google can read it and clients can use it, writing the practice area and transparency pages properly, setting up and maintaining the Business Profile and reviews, earning references from organisations that already know you, and measuring what comes back. Some firms buy that as a project and run it themselves afterwards. Some buy it as a monthly arrangement. Some do it in-house with a partner's time.

Whichever you choose, ask the same questions. Which pages will be created or changed, and who writes them. Will a named solicitor review every page before it goes live. Where will links come from. Who owns the Search Console and Business Profile accounts, which should be the firm, never the agency. What will be reported and how often. And does everything comply with rules 8.8 and 8.9 of the SRA Code and with the CMA's rules on reviews. Guaranteed rankings, link packages and promises of dozens of articles a month are the answers that should end the conversation.

Frequently asked questions about law firm SEO

Does SEO work for law firms?

It works for firms whose website can convert the visitor it attracts. Most clients start with a recommendation and then check the firm on Google, so the search result is where the recommendation is tested. A firm that appears with a complete Business Profile, recent reviews, a page for the practice area in question and visible SRA regulation will win that comparison. A firm that appears with a generic services page and no reviews will lose it, however high it ranks.

How much does law firm SEO cost in the UK?

There is no standard figure, and I would treat any confident one with suspicion. The cost depends on the state of the current site, the number of practice areas and towns, and how much of the writing the firm's own solicitors can do. What you should expect to pay for is the site fixes, the practice area and transparency pages, the Business Profile and review work, honest link earning and monthly measurement. Ask for a scope before a price.

Is it worth paying for SEO as a small firm?

Usually, provided the order is right. Paid advertising sends clicks to the same pages, so paying for SEO before the site converts is money spent on the wrong problem. Fix the practice area pages, the transparency information and the Business Profile first. Once those are in place, the position you earn keeps working after the work stops, which paid advertising never does.

How long does SEO take for a solicitor's website?

Google's guidance is four months to a year. In my experience a corrected Business Profile and a habit of asking for reviews change the map results within weeks. Practice area pages take a few months to reach a stable position. Competitive terms in a city take longer. Anyone promising a first page position in thirty days is describing an advert.

What is the difference between law firm SEO and Google Ads?

Google Ads buys a position at the top of the results for as long as you pay, at a cost per click that is among the highest in the UK for legal terms. SEO earns a position in the map and the ordinary results that persists once earned. Both send people to the same website, so the website has to work first. Most small firms should build the organic position before they test paid search on one practice area with tracked results.

Do I need a Google Business Profile if my work comes by referral?

Yes, because the referred client checks you on Google before calling, and the profile is what they see first on a phone. A firm with no profile, or an unclaimed one with the wrong hours, looks closed or careless to someone who has just been told to trust you. Claiming it and keeping it accurate takes an afternoon.

Can I do law firm SEO myself?

Much of it, yes. Claiming and completing the Business Profile, asking clients for reviews, writing practice area pages in a solicitor's own voice, publishing the transparency information properly and reading Search Console once a month are all within a partner's capability. The technical checks and the site structure usually need someone who builds websites, and that is the part I do.

What I check first on a law firm website

When a firm asks me why it is not being found, I check five things before anything else.

1. Is the Business Profile claimed, correctly named and verified?
2. Does each practice area have its own page with a named solicitor on it?
3. Is the transparency information on a readable page rather than in a PDF?
4. If the site was redesigned at some point, were the old addresses redirected?
5. Has anyone at the firm looked at Search Console in the last year?

Most firms fail at least two of those, and fixing them is where the first improvement comes from.

If you run a UK law firm and want that check done on your site, you can read about how I approach solicitor website design and law firm SEO or book a free discovery call. Before the call I look at your Business Profile, your transparency pages and the firms above you for your main practice area and town, so we talk about your practice from the first minute.

Keep reading

Related blog Posts

• Neda Yavari3 Sept 2026Legal MarketingLaw Firm Marketing: How Small UK Firms Win New Clients in 2026
• Neda Yavari10 Jul 2026Legal MarketingWebsite Design for Solicitors and Law Firms: The 2026 UK Guide
• Neda Yavari10 Jul 2026Professional Services MarketingAccountant Website Design: A 2026 Guide for UK Practices