Dental Website Design London

More practices in a smaller area

A London postcode often holds several private practices within walking distance of each other. A patient searching 'dentist near me' in Clapham, Islington or Ealing sees a map pack of practices within a mile, and a page of results below it from practices a little further out. Ranking in that set depends on the practice's Google Business Profile, its reviews and the pages written for its own area more than on the homepage.

• Google Business Profile completed for the practice's exact location
• Reviews collected steadily, because the map pack rewards volume and recency
• Treatment pages that name the area as well as the treatment

Borough and neighbourhood pages

A London practice ranks for the places its patients name, which are neighbourhoods rather than the city: 'dentist Fulham', 'Invisalign Canary Wharf', 'emergency dentist Hackney'. A Proxima build gives each area you draw patients from its own page, with the details that only apply to that area, such as the nearest stations, parking, opening hours and the treatments patients there ask for most, rather than a copy of another page with the place name changed.

• One page per area, each with its own useful detail
• Schema markup that states the practice's location and service area
• Internal links that connect area pages to the treatment pages

Commuters, families and private patients comparing on a phone

London patients often book near work rather than near home, so a practice in Zone 1 draws from across the city while a practice in an outer borough draws from its own neighbourhood. Both need evening and weekend availability stated clearly, treatment finance explained on the page, and pricing for implants, Invisalign and whitening shown the way the GDC expects, because the patient is comparing on a phone on the train.

What every London dental website from Proxima includes

The same standards as every dental website Proxima builds, with the area pages and local SEO planned for the borough the practice serves.

• 96+Lighthouse performance target on every build
• 1specialist on the whole project
• 3 to 4weeks for a focused Presence build

A London studio you can meet

Proxima is based in London. Calls run by video or phone, and meeting in person in London is possible where it helps the project, for example to photograph the practice or to walk through the site with the practice staff on launch day.