Medical practice website design and healthcare SEO for private GP clinics, consultants and specialist practices across the UK, by Proxima, an independent studio in East London. You work with the person who builds your site, the CQC and GMC details are built in, and the quote is fixed before work starts.
We're Proxima, an independent studio in East London. We design, write and build websites for private Clinics and consultants, and run the healthcare SEO that helps patients find them. The person you brief is the person who builds your Site.
Clinic websites are often built by an agency and then left alone. Here, the service pages, the booking route and the CQC details are planned together by one person, and after launch you can ask Neda for changes directly.
No account managers and no handovers. Neda designs, writes, builds and optimises your site, so what you say on the first call is what gets built.
One point of contact
Clinician profiles with GMC or equivalent registration numbers, the CQC details, a complaints procedure and service copy written inside the advertising rules for private healthcare. Forms are GDPR safe from the start.
Checked on every page before launch
Every project is quoted on enquiry, with a written scope and a fixed figure before work starts.
Your message goes to Neda, not to a shared inbox.
The site, the domain and the content belong to your practice, and you can take full ownership whenever you choose.
A new website designed and built for your clinic rather than adapted from a theme, with a page for each service you offer, clinician profiles and a booking route that works on a phone. It is set up for search from the start.
You get a written proposal after our first call, with the scope, the timeline, what you own at the end and a fixed price. Nothing is added quietly afterwards.
We build websites for private practices regulated by the CQC. The process is the same for each, and the pages, the booking route and the SEO are set up around the way your practice works.
Self pay fees for each appointment type, same day booking where you offer it, and GP profiles with GMC numbers, so a patient can choose an appointment and book it from a phone.
A site built around you and your specialism: your credentials and GMC number, the conditions you treat, how self pay and insured patients reach you, and a route for GP referrals.
Service pages for vaccinations, travel health and family appointments, with fees shown clearly and a booking route that works for a parent booking on a phone.
A page for each clinic with its own address, opening hours and Google Business Profile, shared service pages, and clinician profiles that show where each person practises.
How your clinic website is Planned and built
A free video call about your clinic, your services and the patients you want to reach. We review your current site and the clinics above you in local search before the call.
A proposal with the recommended package, the scope, the timeline and a fixed price in writing. No figures that change once you sign.
We plan the service pages, write or edit the copy, design the site and build it, and bring you in at each revision round. You comment on the designs in your client portal, and nothing goes live until you have approved it there.
Redirects and launch checks protect your existing rankings, you get a walkthrough of the new site, and monthly healthcare SEO and care plans are available when you want them.
I plan the service pages, the SEO and the booking route together, then design, write and build them myself.
Neda Yavari Founder and Creative Director, Proxima
Proxima is an independent studio in East London, run by Neda on her own. She has spent her career designing and building websites for small and medium-sized UK businesses in professional services, and the person you brief is the person who does the work.
© 2026 Proxima Studio, London
Bespoke Packages, built around your practice
Best for: For owner-run businesses that need a sharp, professional website to win first enquiries and earn trust on first click.
What’s included
Not included
Best for: For businesses ready to turn their site into a steady source of qualified leads from search.
What’s included
Not included
Best for: For businesses ready to lead their market online and become the obvious choice in their area.
What’s included
All projects require a signed agreement and deposit before work begins. Revision rounds are defined per package; additional rounds are billed as add-ons. Retainers are monthly rolling with 30 days' notice to cancel.
Our guides for private practices on clinic websites, CQC and advertising rules and healthcare SEO. Read one before the call and you will know how we approach the work.
All healthcare marketing guides
Neda Yavari10 Jul 2026Healthcare MarketingWebsite Design for Private GP Practices and Clinics: A 2026 UK Guide
Neda Yavari30 Jul 2026Marketing AdviceHow Much Does a Website Cost in the UK? The 2026 Guide for Small Businesses
Neda Yavari1 Jun 2026Dental MarketingWebsite Design for Private Dental Practices in the UK: The 2026 GuideAnswers to the questions private practices ask before choosing a studio. If yours is not here, send it with your quote request.
Send it with your quote requestEvery medical practice website is quoted on enquiry, so the price matches the site your practice needs. After a free discovery call you get a written proposal with the scope, the timeline, what you own at the end and a fixed price. A focused Presence build suits a single consultant or small clinic that needs a sharp, professional site. Authority adds SEO optimised service pages, blog integration, Core Web Vitals tuning and Google Search Console setup. Dominance covers multi site groups. Our guide to what a website costs in the UK covers the running costs to budget for after launch.
Neda Yavari, the founder of Proxima, and nobody else. She designs, writes, builds and optimises every clinic website herself, so the person on your first call is the person who builds the site and the person you contact after launch. There are no account managers and no handovers between departments.
Through your own client portal. It shows every stage of the project, lets you comment on the designs at phone, tablet and desktop sizes, and records your approval of each stage. Your files live there too, and you get an email when something needs you. You can still call or email Neda whenever you like.
It depends on the package and on how many service pages the site covers. A focused Presence build for a single consultant is the quickest, an Authority build with a full set of service pages takes longer, and a Dominance build for a multi site group longer again. Every project gets a firm timeline on the proposal, not a rolling estimate, so the launch date holds. Content is the usual cause of delay, which is why copywriting is included from the Authority package upwards.
Private GP clinics, consultants and specialists, family and travel clinics, physiotherapy and allied health practices, chiropractors and osteopaths, opticians, and aesthetic clinics. For dentists, dental website design follows the GDC's advertising guidance as well. If your practice is regulated by the CQC and sees private patients, the process is the same; the service pages, imagery and SEO adapt to your discipline.
Yes. Every build is structured around the CQC's expectations and the advertising rules for private healthcare, so your service information, pricing, privacy and complaints are set out the way patients and regulators expect. Clinician profiles carry GMC or equivalent registration numbers, and forms are GDPR safe from the start.
Yes. SEO optimised copywriting is part of the Authority and Dominance packages, and can be added to a Presence build page by page. We write clear, calm pages for each service, and you check each one before it goes live, because the clinical detail is yours to confirm.
Yes. Booking is set up to work in a few taps on a phone, linked to the booking or practice management system your clinic already uses, with a GDPR safe enquiry form as the fallback. Deeper integrations with practice software are custom third party work, included in the Dominance package and scoped as an extra on the other packages.
Yes. Anything on the current site worth keeping is brought across, every old page address is redirected to its new page, and rankings are checked after launch so the practice carries on from where it was rather than starting again. If your site only needs better pages and SEO rather than a rebuild, we will say so.
It is built to. Every package includes the SEO set up, and Authority and Dominance add SEO optimised service pages, Core Web Vitals work and a Google Business Profile set up properly. We won't promise first page positions for 'private GP near me', because nobody can honestly promise them. The SEO Growth Plan works on the searches that are realistic for your area, and you see what moved.
Yes. The site is built on a visual editor, so fees, opening hours, services and clinician profiles can be changed without a developer. You get a walkthrough of the new site at launch, and the Website Care Plan covers small updates if you would rather not make them yourself.
Yes. The website, the domain and the content belong to your practice, and you can take full ownership whenever you choose with no requirement to keep working with us. Project packages are a one off cost with a signed agreement and a deposit before work begins, and there is no ongoing fee unless you choose a monthly plan.
Both. A single private consultant and a multi site group go through the same process; the pages, services and SEO adapt to your patient mix. You work with one person throughout, so nothing falls between teams.
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